Every change is a choice.
From brand systems to product UX, I create digital experiences that move with meaning. Led by clarity, shaped by context, built to last.
Meet the designer
Brand strategy
Visual identity
UX & UI design
Digital product design
Design systems
Interactive experiences
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I am Matteo
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About me
I am Matteo, a designer focused on turning complex ideas into elegant, strategic interfaces.
End-to-end owner of strategic design projects
Led complex digital products and rebrands—from research to delivery—for Virgin Media, Passion Digital, and Wiredmark.
Mastery in clarity-driven UI for complex systems
Designed scalable, component-based interfaces for data-heavy platforms like Dods, balancing usability and density across 1900+ components.
Trusted by global clients for both product and brand vision
Regularly hired as the lead designer or creative director across UK, EU, and US markets. Known for turning ambiguity into direction.
Design that reduces friction and drives business impact
Reduced customer support load and churn through smart UX in telecom, and increased engagement with conversion-first product thinking (e.g. Metis, VM).
A design voice rooted in empathy, elegance and systems thinking
Whether shaping onboarding flows or reimagining brand identities, I bring a strategic eye and emotional intelligence to every layer of design.
Services
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Interface systems
I design modular UI systems that scale—bringing clarity to complex products and consistency across teams. From design tokens to interaction patterns, everything is built to adapt and support long-term growth.
UI design
Component libraries
Interface architecture
Design systems
Interaction design
Motion & microinteractions
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Product experience
I create user flows and interfaces that guide action with ease. In a landscape shaped by dense content and fast-moving systems, I use the right tools—including AI—to help distill complexity into clarity.
UX design
Wireframes & prototypes
User journeys
Conversion patterns
Navigation systems
Product thinking
AI content processing
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Brand direction
I craft digital-first identities that are coherent, flexible, and system-ready. I also explore how brand systems behave in AI-generated contexts—ensuring consistency, even when content shifts.
